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About Us

About Us

A wife, a mother, and a great career, at least I thought so.  One day I took my blinders off and realized that my marriage was not one of love, support or partnership, but one where I was constantly controlled and belittled by a narcissist.  During this awakening period, I not only created a plan of action to leave, but a plan to become self-sufficient.  I knew I made enough to take care of me and my boys, but the cushion from his salary would be missed.  I decided to leave the night he tried to have me arrested because I had his cell phone and would not return the phone that I paid for.  Fast forward, there were several events that happened which helped to confirm that my decision to leave was for the best because ultimately, someone was going to go to jail or worst.  While I was trying to cover the internal scars, I was able to cover up what I thought others saw on the outside.  Makeup helped me to get back to my place of healing and constant reminders of what I was once told: “you’re ugly”, “no one wants you”, “I’m the best you can do”, “you’re going to need me before I need you” and more things that I’m ashamed to say out loud; ultimately, lipstick and eyeshadow saved me.   

This company is the birth child of an aborted marriage, a comeback from the naysayers, and the ultimate glow up from self-doubt.   This is a company that symbolizes courage and empowerment.  Our portfolio ranges from traditional reds and nudes, to statement colors such as lime green and sky blue. Our product names were created to make each rouge beauty member feel like they are what they put on, for ex. Badass, unstoppable, powerful, feisty, jaw-dropping……. Just to name a few. There’s an old saying that goes “you are, what you attract”, and I hope that each rouge member feels like they are: awe-inspiring, a s(he)ro, have inner beauty, and they are mind-blowing whether they are going on a grocery run, a hot date or just looking in the mirror admiring their reflection. If this brand can inspire hope and self-love, maybe a tube of lipstick can bring us together and inspire adoration no matter what our physical, aesthetic and/or cultural differences may be.